Sales & Catering Manager

Sales & Catering Manager

Purpose: The position is accountable for proactively soliciting and handling catering sales opportunities. Conducts day-to-day activities related to catering sales with a focus on building long-term, value-based customer relationships that enable achievement of sales objectives.  Plan and coordinate all event details.

ESSENTIAL FUNCTIONS:

• Solicit, negotiate and book new and repeat business through efforts (outside sales calls, telemarketing, mailings, networking, etc.) while maximizing banquet space.
• Execute a marketing strategy to capture the maximum amount of revenue and meet/exceed sales goals.
• Plan, upsell and detail the meeting/function with the client including space requirements, times, equipment, menus, themes/decorations, etc.  Complete the contracts, prepare the appropriate paperwork, coordinate with the appropriate areas in the hotel, and resolve any issues, complaints and problems to ensure quality product delivery and customer satisfaction.

• Proactively builds and strengthens relationships with existing and new customers to enable future bookings.
• Activities could include sales calls, entertainment.
• Upsells each business opportunity to maximize revenue potential. 

• Maintain up-to-date knowledge of corporate/hotel procedures and products and the competition’s product, strengths and weaknesses to continually improve sales strategies and the achievement of goals.
• Organized, team oriented and proficient in multi-tasking.
• Maintain daily on-site contact with in-house clients to ensure guest satisfaction and encourage repeat business.
• Attend BEO and catering meetings.
• Perform special projects and other responsibilities as assigned.
• Finalize agendas for groups and utilize meeting space to its fullest potential.
• Finalize meeting room setup with all audio visual and special requirements.
• Finalize all menus, including specialized menus, with the approval of the Executive Chef.
• Perform outside sales and telemarketing calls to solicit catering events.
• Conduct site inspections pertinent to the business at hand.
• Participate in appropriate pre-event and post-event meetings.
• Insures proper coverage of every coordinated event, generally present at them.
• Utilizes CI/TY for the creation of all necessary documentation for all events.
• Participates in professional organizations to promote the resort.
• Reasonable requests by management, guest or vendor in order to satisfy the needs and overall success of the resort.
• Organized, team oriented and proficient in multi-tasking.
• Partner with the Food and Beverage Team to ensure a smooth transition from sales to service of events.
• Projects, tasks, or other responsibilities as necessary.

KNOWLEDGE AND SKILLS

Experience: 

• Experience required by position is from one to two full years of employment in a related position with this company or other organization(s).

Skills and Abilities:

• Requires thorough knowledge of the practices and procedures of the catering, food & beverage and hospitality professions.
• Requires knowledge of the hotel’s policies and procedures and the ability to determine course of action based on these guidelines.
• Requires ability to investigate and analyze current activities and/or information involving readily available data and indicating logical conclusions and recommendations.
• Must possess communication skills in terms of the ability to negotiate, convince, sell and influence professionals and/or hotel guests.
• Understands the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.
• Closes the best opportunities for the location based on market conditions and location needs.
• Gains understanding of the location’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution.